Parimatch unveils Conor McGregor as new brand ambassador
The Irish MMA star has agreed a two-year endorsement deal with the Cyprus-based betting firm
International betting firm Parimatch has today unveiled MMA star Conor McGregor as its latest brand ambassador to coincide with the launch of its new website.
The Irish fighter has signed a two-year personal endorsement deal with the Cyprus-based operator, which also became an official betting and wagering partner of UFC in July 2018.
McGregor, who was previously an ambassador for Betsson brand Betsafe, will be the face of a new-look Parimatch after the operator revamped its brand through creative partners Digital Choo and BANDA.
McGregor on the new Parimatch site
“Much like Parimatch, Conor McGregor dares to be different,” said Parimatch Holding CEO Sergey Portnov.
“He is a bold global icon that transcends sport and Conor will lift our brand to new heights. He is the ultimate ambassador for Parimatch.”
“The rebrand centers on a new web interface which is now “more compatible and complementary to the lifestyles of users,” according to Parimatch CMO Tamara Babits.
Babits added: “We have revaluated how we see our customers, who they are and what our brand is for them, beyond just a betting platform.
“We now have a daring brand that both better embodies and supports their lifestyles.”