Parimatch Tech rebrands to GR8 Tech

Parimatch Tech has rebranded to become GR8 Tech as the company looks to enter its next growth stage.

The online operator will now encompass three pillars: the GR8 iGaming platform, a GR8 business-as-a-service solution and the B2C GR8 Parimatch operations.

The privately owned company said the rebrand followed on from its previous transition from Parimatch to Parimatch Tech, with a sharpened internal and external emphasis on becoming a technology-focused company.

Alongside the three pillars, GR8 Tech will also offer consulting, integration and operation services to its partners.

The rebrand will also usher in a new senior leadership team, with current Parimatch Tech deputy CEO Evgen Belousov stepping up to become CEO.

Artur Ashyrov will retain his position as CTO while former VP of data Dmytro Fedyukov has been appointed head of B2B.

Speaking on the rebrand, Belousov said: “Today’s B2B igaming market is quite saturated with offers, yet it very much lacks consistency, convenience and great service.

“We are here to change that and set a new norm in what a great product means.

“GR8 Tech composes tailor-made gaming solutions designed to evolve and fit the changing business environments, thus allowing our partners the freedom of forward thinking and long-term planning,” he added.

Former Parimatch Tech CEO Maksym Liashko commented: “The creation of GR8 Tech is a long-awaited event, towards which we at Parimatch Tech have been consistently working throughout 2022.

“I am delighted and proud to see Parimatch Tech’s people embark on this new B2B journey. I’m convinced their experience and expertise under the guidance of GR8 Tech CEO Evgen Belousov will allow them to realise all the ambitious goals the company sets itself,” he added.

EGR understand Liashko will now step up to be involved in the creation of a management company which will explore new investment projects and maintain an overarching view of GR8 Tech.