Parimatch Tech CMO departs after nine years
Ivan Liashenko steps away from CIS-focused operator to explore “new projects” after almost a decade with the firm
Parimatch Tech chief marketing officer (CMO) Ivan Liashenko has left the operator after more than nine years with the company.
Liashenko originally joined Parimatch Tech in June 2013 as a financial risk and fraud analyst before being promoted to become a product manager in June 2015.
One year later he became head of products, before a third promotion in two years saw him appointed as head of CX and product.
He eventually joined the group’s C-level when he named CMO in August 2019.
In his role as CMO, Liashenko oversaw a range of campaigns including the partnerships with Mike Tyson, Conor McGregor and a host of European football clubs.
Speaking on his decision to depart, Liashenko praised his colleagues and reflected on his time with the operator.
“I’ve made a tremendous evolution within myself as a person and a professional during these nine years but now it’s time for me to leave the company,” he said.
“I’m grateful to Parimatch Tech for every possibility and each chance I’ve been given. I want to thank all my colleagues within Parimatch, former and current, for those days of experience together,” he added.
Liashenko’s departure marks the latest change in senior management at Parimatch Tech.
In April, co-CEO Maksym Liashko became sole CEO of the firm, with his co-CEO Roman Syrotian stepping down to focus his efforts on supervisory board activities.
At the same time, Anna Motruk left her position as chief financial officer to focus on her duties as deputy CEO, and former chief revenue officer Evgen Belousov was also appointed as deputy CEO.