Parimatch strikes UFC sponsorship extension

All-action partnership set to run through to 2021 following added 18-month deal

Parimatch has extended its sponsorship agreement with mixed martial arts (MMA) promotion company UFC until the end of 2021. The Cyprus-based betting firm will continue as the official betting and wagering partner of the UFC in Europe and the Commonwealth of Independent States (CIS). The pair entered into their current partnership in 2018 and the…

MMA | Parimatch | Sponsorship | Strategy | Ufc