Parimatch showcases B2B ambitions in rebrand to Parimatch Tech

Sports betting operator Parimatch has rebranded globally as Parimatch Tech to represent its transition from a traditional bookmaker into a product-focused, technology-led business.

The company said the rebranding was the latest step in its “long-term technological transformation” as it looks to expand its global reach.

The operator will continue to promote its B2C Parimatch flagship brand globally, while its Parimatch Tech B2B division will offer technology and marketing solutions to the rest of the igaming industry.

Parimatch Tech will focus on international markets outside of the firm’s CIS heartlands.

The company said it would target Ukraine, Cyprus, the UK, Kazakhstan, Belarus, Tajikistan, Tanzania, Kenya, and Nigeria, as well as other markets throughout Asia, Europe, Oceania and Africa.

Roman Syrotian, Parimatch Tech co-CEO, said: “Parimatch Tech will continue to invest in both established and emerging markets, partnering with local businesses and entrepreneurs to create new job opportunities and strengthen and expand existing offerings.

“Each market is unique, so our teams adapt platforms to local user preferences, economic conditions, and the rules and regulation of the gambling market,” he added.

Maksym Liashko, Parimatch co-CEO, added: “Becoming Parimatch Tech is a natural step for us as a company and formalises and reflects our technological transformation.

“It is a sign of the maturity of our company internally, and we are pleased to share this news with both the public and our partners,” he concluded.