Parimatch scores Leicester City sponsorship
Online operator branches into English football with training wear deal
Parimatch has sealed an agreement to become the official training wear and betting partner of Premier League club Leicester City.
Under the remit of the deal, the operator will be afforded branding space on the club’s training and warm-up kit during its domestic and European campaigns.
Parimatch branding will also feature heavily at the Foxes’ King Power stadium, as well as on interview backdrops and the club’s digital channels.
Sergey Portnov, Parimatch CEO, said: “This is a fitting and excellent partnership for Parimatch. The Premier League is one of the greatest and most popular competitions in the world [and] our brand belongs on this stage.”
Harj Hir, Leicester City head of partnerships, added: “We are really pleased to partner with Parimatch, an exciting international brand. We look forward to working together and helping to grow each other’s international profile.”
The partnership marks Parimatch’s first venture into English football sponsorship, with the operater being the official betting partner of the UFC and shirt sponsor of Cypriot football club APOEL.