Parimatch names boxing legend Mike Tyson as new brand ambassador
Online betting operator bolsters brand ambassador team which already includes MMA star Conor McGregor
Parimatch has announced that former world heavyweight boxing champion Mike Tyson has joined MMA star Conor McGregor as the operator’s new brand ambassador.
The record-breaking boxer joins the operator on a 12-month personal endorsement deal, which will see Tyson feature in Parimatch’s advertising and consumer brand activations from August.
“Iron Mike Tyson has always dared to show his mettle and so does Parimatch,” the operator’s CEO Sergey Portnov said.
“He is a global sporting legend who perfectly embodies our fighting spirit.”
Tyson joins a growing roster of brand ambassadors at the CIS-focused operator, which currently includes Conor McGregor and fellow UFC fighters Alexey Oleynik, Petr Yan and the Shevchenko sisters.
Tyson added: “Obsession to be the best, determination and courage, passion for what you do – it’s all about me and Parimatch.
“The team at Parimatch is extremely passionate and that’s what attracted me in negotiations with them.”
Tyson was a professional boxer between 1985 and 2005 and still holds the record for being the youngest boxer to win a heavyweight title.
Read EGR’s full interview with Parimatch CEO Sergey Portnov here.