Parimatch bolsters Premier League presence with three-club marketing deal
Operator secures new agreements with Aston Villa, Brighton and Southampton to grow top-flight roster to six teams
Parimatch has made a major marketing play in the Premier League by signing partnership agreements with three top-flight clubs.
On 21 August, the operator added Aston Villa, Brighton and Southampton to its Premier League portfolio, which already boasts deals with Chelsea, Everton and Leicester.
The new contracts cover multiple offline and digital rights, as well as tickets and hospitality, club merchandise and exclusive access to club assets for joint projects, ads and giveaways.
Following the addition of the three clubs, Parimatch now has a brand presence at 30% of Premier League clubs for the 2021-22 campaign.
Parimatch Tech co-CEO Roman Syrotian said: “Our determined expansion into global sports propositions is the subject of huge pride to everyone at Parimatch Tech.
“With the addition of these three great football clubs to our portfolio, we can say that, as of now, 30% of the English Premier League shares our values and our spirit.
“We are glad to be partnered with these clubs and are excited to utilise the upcoming opportunities these ventures present mutually.
“Parimatch is in awe of the clubs’ great history and hopes to contribute to their success in the coming years,” he added.
Parimatch rebranded to Parimatch Tech in July 2021.