Paddy Power signs Probability to supply mobile content
Mobile operator Probability has signed a business-to-business deal to supply its gaming content to Paddy Power following Probability's March tie-up with Paddy Power mobile sportsbook supplier Mobenga.
MOBILE operator Probability has signed a business-to-business deal to supply its gaming content to Paddy Power.
Probability has created Paddy Power-branded versions of its most popular games for launch, and its full mobile gambling services will be integrated with Paddy Power’s Orbis-powered online platform by the end of the summer, enabling Paddy Power account holders in the UK and Ireland to play games on over 7,000 different devices.
Probability chief executive Charles Cohen said: “This is the first big win for our new business-to-business division. Paddy Power is in the premier league of European bookmakers with a deserved reputation for innovation and eye-catching marketing.”
The deal follows Paddy Power having chosen Sweden’s Mobenga to supply it with a new mobile sportsbook in December 2009, followed by Probability itself then signing a deal with Mobenga to integrate and promote Probability games on the Mobenga platform in March this year, under the terms of which Probability derives revenues from the use of the games by customers in direct relationship with the betting site or via Mobenga.