Paddy Power’s ‘singing security guard’ ad gets banned

ASA tells operator to ditch latest TV short after ad displays gambling in the workplace

Paddy Power’s latest TV advert has been banned by the Advertising Standards Authority (ASA) because it featured gambling in the workplace. The widely-viewed advert was first broadcast in August 2017 and shows a casino security guard singing to the tune of “Papa Loves Mambo” while watching casino customers gambling on CCTV. The guard then turns…

ASA | Marketing | Regulation