Marketing

Paddy Power unveils new Cheltenham Festival TV ad

Irish operator recruits veteran Star Trek actor Colm Meaney to front on-brand marketing short

Paddy Power today unveiled a comedic television ad ahead of Cheltenham Festival 2020 fronted by Irish actor Colm Meaney. The TV short, filmed at Leopardstown Racecourse in Dublin, was created by Irish marketing agency The Public House and directed by Pull The Trigger creative Chris Cottam. The ad plays on the historic rivalry between Ireland…

Cheltenham Festival | Horseracing | Ireland | Marketing | Paddy Power

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