Paddy Power unveils bet builder shuffle tool with Checkd Dev
New ‘Mix ‘N Match’ product aims to further personalise same game multiples for customers in latest development of pair’s ongoing partnership
Paddy Power has partnered with Checkd Dev to launch a new ‘Mix ‘N Match’ bet builder tool which includes a shuffle function to create randomised combinations for users.
The tool, which represents Checkd Dev’s first bespoke product for Paddy Power in the UK, builds on the pair’s existing long-term relationship.
Mix ‘N Match will allow users to create bet builders quickly using historical data from Opta to provide bettors with further insight.
The tool works by users choosing a time frame for the statistical set and a market, which include 1×2, both teams to score, fouls, shots, shots on target, goalscorer and cards.
From there, bettors can choose which matches they want to bet on, with visualisation tools showing how often the event has happened in the chosen time frame.
The bet shuffle feature will also allow users to have a randomly generated bet builder pushed to them, which they can chose to either accept or reshuffle for a new betslip.
The randomised bets will include multiple markets from across multiple games.
Paddy Power does already display pre-made bet builders on its football homepage, with those betslips rated by popularity along with the total number of users who have staked on them.
Rob Elliffe, Paddy Power head of product, said: “Checkd Dev were great to work with throughout and despite being a complex product, delivery was on time.
“Mix ‘N Match is a truly innovative product and one that’s already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions.”
Adam Patton, Checkd Dev MD, added: “We are thrilled to have worked with Paddy Power on this innovative product.
“The collaborative approach taken with their internal team was a pleasure to witness too; both teams worked seamlessly together. We look forward to evolving the product even further as we begin to build a clearer picture of user behaviours.”
In other product news, BVGroup launched its ‘Lucky Dip’ spin tool last week to give punters a chance of securing odds of 75/1 for the Masters on any golfer and 30/1 on the Grand National.