Paddy Power rolls out enhanced football betting features ahead of Euro 2020
Irish bookmaker integrates last five results for form analysis and adds Top Markets section to online coupons page
Paddy Power has gone live with a slew of technical improvements across its sportsbook app and website to improve the football betting UX ahead of Euro 2020.
The Flutter-owned operator has integrated the last five results of each team so that punters can assess the form guide without having to leave the app for external websites.
“You can now put together a betting match made in heaven using the latest form on Paddy Power where every team’s last five results are displayed on our betting markets, so there is no need to flick over to SoccerSofa or FlashFootball and their endless pop-ups anymore,” said Paddy Power.
After listening to feedback from customers, Paddy Power has also added a big football icon to the website homepage to improve navigation speeds.
Additionally, the bookmaker has developed a Top Markets feature for the coupons page. This allows punters to build multi-game accumulators and Bet Builders without having to scroll through individual fixtures. It enables a simple switch from match odds to other types of popular markets.
“In case I need to spell it out, that could mean the end of clicking and tapping in-and-out of 14 different matches when you’re building a bet,” Power added.
Finally, the betslip on Android and mobile web has also been refreshed so it’s easier to see combined odds as you put together multiple selections.
The updated odds will now display at the bottom of the interface as each selection is added.
Earlier this week, Paddy Power pledged to donate €10,000 to Irish football for every time rivals England find the net at Euro 2020.