Marketing

Paddy Power pokes fun at Peter Crouch in Cheltenham Festival promo

Mischievous marketing short sees Matt Chapman and Gina Bryce assess the former Liverpool and England striker as if he’s a horse ahead of a big race

Paddy Power has launched a typically tongue-in-cheek marketing campaign ahead of Cheltenham Festival starring brand ambassador Peter Crouch. Crouch is shown preparing to watch the racing at home while being commentated on by pundits Matt Chapman and Gina Bryce as if they’re assessing a horse ahead of the big event. The short opens with the…

Cheltenham Festival | Flutter Entertainment | Marketing | Paddy Power | Peter Crouch | TV advertising

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