Paddy Power pokes fun at Arsenal with tree-planting marketing campaign
Operator takes opportunity to rub salt in the wounds following the London club’s failure to win since Premier League restart
Paddy Power has fired a tongue-in-cheek rebuttal to Arsenal defender Hector Bellerin’s tree-planting promise following the resumption of the Premier League.
Spanish fullback Bellerin had vowed to plant 3,000 trees every time Arsenal won for the remainder of the truncated season following the coronavirus-enforced shutdown.
.@HectorBellerin you can’t trust your teammates to save the planet, so we’re going to help you out.
Bellerin is donating 3,000 trees when Arsenal win.
We'll donate 6,000 when they don't. https://t.co/kQoZ5gC9OK pic.twitter.com/lGEx6ZrCbC
— Paddy Power (@paddypower) June 24, 2020
However, after back-to-back defeats to Manchester City and Brighton, Paddy Power pledged to plant 6,000 trees each time Arsenal fail to win a match, doubling Bellerin’s offering.
Paddy Power will donate the trees via Bellerin’s initial campaign, which was set up in partnership with Vermont-based non-profit group One Tree Planted.
A spokesperson for Paddy Power said: “Since the Premier League has returned, an area the size of a football pitch is destroyed twice a week by Arsenal’s defence. We decided to step in and help ‘hectare Bellerin’ out – after all, his team can’t defend their goal, let alone planet.”