Paddy Power Betfair challenges brand perception in external recruitment campaign

Irish operator hopes to “open up talent pools” by showcasing diverse employees in a different light

Paddy Power Betfair (PPB) has launched an external recruitment campaign in a bid to showcase its diverse workforce and address negative employer brand perceptions. The new campaign, I AM PPB, is part of the operator’s employment strategy to attract candidates from different backgrounds and encourage them to apply for top-level tech and commercial roles at…

Flutter Entertainment | John Hiley | Paddy Power Betfair | People | Strategy