Paddy Power Betfair warns affiliates: “One strike and you’re out”

London-listed operator becomes latest firm to adopt new measures to mitigate affiliate-related regulatory risk

Paddy Power Betfair has warned its affiliates it is adopting a “1 strike policy” with regards to any behaviour that may invite regulatory scrutiny onto the operator. The firm emailed partners on Tuesday informing them of its updated policy, explaining: “We take the Gambling Commission Guidelines very seriously and want to ensure that all our…

Affiliate marketing | Affiliates | Marketing | Paddy Power Betfair | Regulation