Sports betting

Paddy Power Betfair to adopt FanDuel as main US betting brand

DFS brand enjoys widespread name recognition in the US, being active in 40 states

Paddy Power Betfair (PPB) is planning to use its recently-acquired DFS brand FanDuel as its main sports betting brand across the US. PPB said the decision had been made because of the name recognition of the FanDuel brand, which has real-money customers in 40 states across the US. A recent survey of 250 American consumers…

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