Paddy Power Betfair inks football data licence deal

Agreement ensures continued use of Perform’s RunningBall product

Paddy Power Betfair has agreed a data usage licencing deal with Football DataCo that allows it to continue offering in-play visualisation tools on football markets. Football DataCo provides the official data from the English and Scottish football leagues – like goal scorers, corners and yellow cards – which is then distributed to operators through Perform’s…

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