Optimove opens new London office as growth roadmap takes shape
CRM marketing firm plans to double headcount in next 18 months as it moves operations to east London HQ
Optimove has opened a new headquarters for its Europe, Middle East and Asia operations in London.
On the back of a period of growth for the CRM marketing firm, including the recent acquisition of Graphyte, the company has moved offices as it continues to expand.
The new space boasts 1,481.58 sq ft for the office and 244.53 sq ft for internal meeting rooms.
The office will house teams across sales, customer success, PR, HR and professional services.
The new EMEA HQ features conference rooms, lounges, kitchen, showers, a mothers’ room and has an outdoor space.
EGR understands there are currently 43 employees based at the new HQ, with the space capable of housing 80 staff in total.
EGR also understands Optimove is planning on doubling its headcount in the next 18 months and since the beginning of the year the firm has hired more than 120 new employees.
Speaking to EGR, Optimove VP revenue EMEA Moshe Demri said that following the acquisition of Graphyte, he expected “momentum to continue” for the company, with the office move a good opportunity to expand.
He said: “With that in mind, we wanted to provide our teams with the right conditions that encourage better teamwork but also allow privacy and relaxing spots.
“We are delighted to enter our offices, which are better equipped to support our growth and welcome even more new employees in the near future,” Demri added.