Operators escape VIP ban as Gambling Commission unveils new guidance

UK firms must comply with High Value Customer rules from 31 October after being handed “last chance” by regulator

The Gambling Commission (UKGC) has released new rules for UK-licensed operators to help clean up malpractice across consumer VIP schemes. The regulator stopped short of banning the VIP concept, which allows operators to reward high-rolling customers with personalised bonuses and experiences. The schemes have been widely criticised due to their prevalence in tragic and high-profile…

Neil McArthur | Regulation | Responsible gambling | UK Gambling Commission | VIPs