OpenBet acquires Neccton to bolster player protection output
Endeavor subsidiary continues to expand offering with purchase of responsible gaming capabilities software developer
OpenBet has acquired Neccton as it continues to accelerate its player protection offering as part of its wider sports betting product suite.
Financial terms for the deal have not been disclosed by either party.
As part of the deal Neccton’s responsible gaming, anti-money laundering (AML) and fraud detection technology will be onboarded into OpenBet’s offering for its wide range of operator partners.
Under the leadership of Dr Michael Auer and Andreas Schneeberger over the past 15 years, Neccton’s technology analyses player behaviour in real time, enabling it to significantly increase the accuracy and reduce the cost of AML, fraud detection and responsible gaming activities across 30 countries and languages.
OpenBet CEO Jordan Levin hailed the acquisition in a statement, highlighting Neccton’s ability to “deliver break-through ethical and fiscal solutions for our rapidly expanding industry”.
“Since the birth of online sports betting, OpenBet has been at the forefront of creating compelling and safe entertainment experiences built on solid technology foundations.
“We thrive on solving the most complex challenges our industry presents, and OpenBet’s acquisition of Neccton takes our commitment to player protection and AML to the next level,” Levin added.
“Every CEO and regulator knows that player protection and AML capabilities need game-changing services like Neccton to deliver break-through ethical and fiscal solutions for our rapidly expanding industry.
Neccton managing director Dr Auer said “there is no better partner” than OpenBet as the firm seeks to become a leading brand in the industry.
“We have always held the belief that many of the world’s biggest problems can be solved through a potent combination of scientific research and advanced software. It’s an existential imperative for our industry,” said Auer.
“Our vision is to have Neccton technology deployed by the industry’s leading brands and shaping regulatory standards. With its 25-year track record, high compliance standards and position as a leading partner for World Lottery Association members, there is no better partner than OpenBet to help us achieve that,” he added.