Marketing
Online bingo TV ad spend falls 19%
New WhichBingo report reveals an estimated £45.5m was spent on TV advertising by UK bingo brands last year
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UK online bingo brands spent an estimated £45.5m on TV advertising spend last year, a 19% year-on-year fall compared to 2015, according to a new report by WhichBingo. The affiliate’s Online Bingo Annual Report 2017, which quotes statistics from Nielsen, found that combined TV ad spend fell an estimated £10.5m from the £56m spent in…
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