OLBG unveils debut TV ad campaign
Sports betting affiliateâs ad launches across a number of TV channels featuring new âLetâs Beat the Bookies!â tagline
Online sportsbook affiliate OLBG has launched its debut TV advertising campaign featuring a new tagline âLetâs Beat the Bookies!â in its biggest marketing campaign to-date.
The sports betting tipsterâs ad was launched last Wednesday across a number of TV channels including Dave, Sky Atlantic, Film4, Watch and Eurosport and features freestyle footballer John Whetton playing in a fictional football match between âOLBGâ and âBookies Unitedâ.
https://www.youtube.com/watch?v=M6L94ExoGjI
The affiliate has also branded 25 taxis across London to promote its new message, which looks to position the site as a place for smarter punters.
âIn true David and Goliath style, underdog OLBG is going head-to-head with the big body bookies,â Nikesh Tailor, OLBG marketing manager, said.
âOur success shows that punters want to bet smarter and know that having solid facts and figures to back up a betting decision is the only way to go,â he added.
OLBG was founded in 2002 and features tips, free bet offers, bookmaker reviews and a betting school across both desktop and mobile.
The companyâs iOS app has been downloaded almost 500,000 times since launching in 2012 and the latest version of the app currently has a 4.5 star review in the Apple App Store.