OLBG unveiled as front-of-shirt sponsor of Lions Gibraltar FC
Affiliate will see its branding feature on the Gibraltar National League side's kit after penning a multi-year principal club partnership deal
OLBG has been unveiled as the official front-of-shirt sponsor and lead partner of Lions Gibraltar FC.
The deal marks the first time OLBG has ventured into football sponsorship, with the majority of the group’s sports sponsorship experience coming in horseracing, including The OLBG Mares Hurdle at the Cheltenham Festival.
Formed in 2002, the firm ranked 15th in this year’s EGR Power Affiliates as growth across core financial KPIs saw OLBG rise one spot.
As for Lions Gibraltar FC, the club were established in the aftermath of England’s triumphant 1966 World Cup campaign and were granted special dispensation given by the FA for the iconic three lions to be incorporated into the side’s crest.
Having merged with Gibraltar United FC in May 2011, the outfit are now vying for Champions League qualification next term.
Richard Moffat, OLBG CEO, talked up the firm’s ambition and insisted that this latest deal reflects that.
He said: “We are delighted to be joining the Lions on a multi-year principal club partnership deal, they’re a club steeped in tradition, and we look forward to helping them tell their story to football fans across the UK.
“We’re an ambitious brand and the Lion’s new ownership has impressed us greatly, matching our ambition and drive.
“We’re extremely excited by the journey they are on and look forward to announcing further details of our partnership and launching the kit in due course.”
Lions Gibraltar CEO Mark Palmer expressed his delight at the deal and shed light on his first interaction with the OLBG hierarchy, as he revealed: “It’s fantastic to be able to welcome OLBG into the Lions Gibraltar FC Family, as we officially announce a multi-year principal club partnership deal.
“When I met Richard and Toby [Arran Grainger – OLBG head of content] for the first time, I knew immediately that they and the brand were exactly what I was looking for in a main club partner.
“We are pleased that we now embark on what we all expect to be a fruitful relationship for both of us, with the ability to elevate both parties brand recognition to a global fan audience,” he added.