Oddschecker insights: Ladbrokes tops acquisition charts with 28/1 England offer
Bet365 continues to dominate overall click share with Marathon in second thanks to its aggressive pricing
Ladbrokes boasted the top performing World Cup new customer offer on Oddschecker yesterday, with the bookmaker offering odds of 28/1 on England to score against Tunisia.
Oddschecker figures show the operator gained 22% clickshare for new customer offers, and were duly on the hook when Harry Kane opened the scoring in the 11th minute.
Bet365 continue to dominate the betslip click share as they received 19% of all clicks on international football markets yesterday, while Marathon Bet’s aggressive pricing helped them rank 2nd for clicks on the England game with an 8.7% share (bet365 21.7%).
Yesterday was comfortably the most punter friendly day of the tournament so far, with all three favourites winning thanks to Kane’s late headed winner.
Sweden beat South Korea in the opening match of the day, while England’s Group G rivals Belgium defeated Panama 3-0.
Marathon Bet, much like during the domestic football season, came out best price on the winning treble, pricing a Sweden, Belgium and England victory at 4.31.
William Hill were second best priced at 4.12 with Betfair’s Sportsbook in third at 4.06.
Yesterday’s action struck the first real blow to the bookies who have been celebrating the ‘perfect storm’ of Russia 2018 as a result of Spain, Argentina, Germany and Brazil failing to win their opening group games.
England’s 2-1 win over Tunisia has changed the outright market slightly, with Black Type now offering best price of 14/1 on Gareth Southgate’s side to lift the trophy in July.