Oddschecker Global Media rebrands as FairPlay Sports Media
Bruin Capital-owned firm says focus will home in on US and technology capabilities under fresh new look
Oddschecker Global Media (OGM) has rebranded to FairPlay Sports Media as the affiliate looks to centralise its various brands and technology.
The firm, which is owned by Bruin Capital, will retain the brand names for its various subsidiaries, including Oddschecker, Whoscored.com and recently acquired SuperScommesse.
The rebranding comes as the group looks to make significant inroads into the US and a homing in on what it calls its in-house “BetTech”.
BetTech will focus on the further integration of platforms across the group’s various brands and leveraging the price movement data available to the firm
The group said FairPlay Sports Media would “level the playing field for all sports bettors” and, in turn, result in users delivering “more lifetime value to operator, media and distribution partners”.
FairPlay boasts more than 600,000 daily users across its platforms in various regulated global markets.
Speaking on the launch of the new brand identity, FairPlay CEO Stuart Simms said: “This is more than a new group name.
“The launch of FairPlay Sports Media allows us to empower our customers to better compete in sports betting while delivering significant efficiencies and added value to our partners through the use of our game-changing betting technology.
“We’ve made various strategic acquisitions – with more in the pipeline – to best place ourselves to create more engagement with sports bettors and the data they need, the independent content they demand, and we’re excited to showcase how this realignment and BetTech focus will benefit everyone in the FairPlay Sports Media Network, particularly in the US market,” he added.