Novibet seals title sponsorship of Lingfield Park Oaks and Derby Trials
Sportsbook operator partners up with Arena Racing Company in new marketing drive
Novibet has partnered with Arena Racing Company (ARC) to sponsor the Lingfield Park Oaks and Derby Trials which are due to take place on 8 May.
The betting operator will take race names across the fixture, which is an early season highlight ahead of the upcoming Cazoo Derby Festival at Epsom Downs.
The 2019 renewals saw the winners of both Lingfield races go on to Epsom glory, in Derby winner Anthony van Dyck, trained by Aidan O’Brien, and Oaks winner Anapurna, trained by John Gosden.
Novibet international affiliate manager George Gerakanakis said: “We are thrilled to sponsor the prestigious Novibet Derby and Oaks Trials at Lingfield, as preparation for two of the biggest races in the calendar.
“It is a privilege to be connected with these two races as it marks our biggest race sponsorship to date, as we look to establish our brand in the UK and grow our connection with British racing.”
Live action from the fixture, including the Novibet Derby and Oaks Trials will be broadcast by both ITV Racing and Sky Sports Racing.
ARC partnerships director David Leyden Dunbar commented: “The Derby and Oaks Trials are the highlight of the flat turf season at Lingfield Park, and we are delighted to welcome Novibet in to support the day.
“Novibet is a brand we have been pleased to work with before, but it is great to see them develop their sponsorship portfolio in British racing with this deal,” he added.