Novibet pens sponsorship deal with Brazil’s Fortaleza

Novibet has entered the Brazilian market after signing a new sponsorship deal with Fortaleza Esporte Clube.

The agreement will last for two years, and the firm’s logo will appear on the front of the Brazilian Serie A side’s shirt, as well as the club’s sleeves and shorts.

The updated kit debuted on 9 March 2023, in the match against Cerro Porteño in the Conmebol Copa Libertadores.

Novibet marketing will also feature on the club’s social media channels and in-stadia at the Arena Castelão in the Brazilian Championship games. There will also be other activations throughout the year.

Rodolfo Odoni, chairman of Novibet, commented: “With its rich history in sports and its recognised legacy in world soccer, Brazil is for us a very strategic market, so we are very proud to be the main sponsor of Fortaleza, one of the most historic teams in Brazil.

“We are excited about the start of our operations in the country and the opportunity to be part of Brazil’s sports culture through the unique and innovative gaming experience offered to our members. Through this partnership and the next ones to come, we want to become one of the main supporters of Brazilian soccer all over the world,” he added.

Marcelo Paz, president of Fortaleza, said: “A contract like this is the result of credibility achieved over the last few years, with sports results and an always present, always active fan base. We are very happy with this partnership because it shows us that Fortaleza is a very attractive brand, a club that attracts big brands, and Novibet comes to strengthen this bond.”