Novibet goes live in Mexico as international expansion plans take shape
Greek firm enters Latam for the first time while eyeing US growth in New Jersey and Pennsylvania
Novibet has launched in Mexico as the Greek operator begins its international expansion roadmap ahead of its reverse merger with a SPAC.
After agreeing market access via a partnership with Big Bola Casinos, Novibet will bring its online casino and sports betting content to Latam’s largest regulated market.
Mexico marks Novibet’s first non-European market launch.
In March, Novibet confirmed its intentions to become a publicly listed company after agreeing a $625m reverse merger with blank cheque company Artemis Strategic Investment Corporation.
The agreement would see Novibet aim to expand on a three-pronged approach, including rapid European expansion, North America and Latam growth and M&A.
Novibet already holds market access agreements in the US via Caesars Entertainment for New Jersey and Pennsylvania.
The operator also has began the licensing procedure to go live in Ontario and is pending approval from the Alcohol and Gaming Commission of Ontario.
Rodolfo Odoni, Novibet president, elaborated on his future hopes for expansion following the launch in Mexico.
Odoni said: “We are constantly reinforcing our dynamic presence in Greece, Ireland and Italy, while we have already signed market access agreements for the states of Pennsylvania and New Jersey.
“At the same time, we are currently negotiating additional market access agreements and the acquisition of licences in other states in the upcoming period,” he added.
Christoforos Bozatzidis, Novibet chief marketing officer for international, commented: “November is a key month for us as we planned the launch of Novibet in Mexico to coincide with the much-anticipated World Cup tournament.
“Leveraging our technology, combined with excellent timing, our goal for the next period is to stand out as one of the leading online entertainment options in Mexico and gradually in the wider Latam region.”