Novibet begins North American charge with double partnership
Greek operator working to launch online betting in US, Mexico and Canada as part of expansion
Novibet has gained market access to New Jersey for online sports betting and igaming through a partnership with Caesars Entertainment, as it continues its US growth roadmap
The 10-year agreement with Caesars follows a similar 10-year igaming market-access deal Novibet reached in Pennsylvania.
Pending necessary licensing and other governmental approvals, Novibet plans to launch its branded online gaming services in both states in 2023.
Novibet is also eyeing other regulated online gaming markets in North America as part of its greater expansion strategy on the continent.
The online operator secured market access in Mexico through a partnership with Big Bola Casinos, one of 14 licensed online betting operators in the country. The deal will allow Novibet to launch its icasino and online sportsbook products in the coming months.
In addition, Novibet has initiated the licensing process in Canada, where the regulated Ontario market has been live with online casino and sports betting since April.
Pending approval from the Alcohol and Gaming Commission of Ontario (AGCO), Novibet could launch its platform as soon as the fourth quarter of 2022.
“The expansion of our icasino platform into new regulated markets, including in North America, is a major pillar of our growth strategy,” said Novibet CEO George Athanasopoulos.
“We’re pleased with our progress against this initiative as evidenced by our expanded partnership with Caesars Entertainment that now provides us with market access to New Jersey and Pennsylvania to address the significant OSB and igaming opportunities in those states, as well as our new partnership with Big Bola to introduce our highly regarded igaming and OSB products to players in Mexico later this year.”
Novibet, which is based in Malta and has operations in multiple European countries, is in the midst of going public via a SPAC merger with Artemis Strategic Investment Corporation (Nasdaq: ARTE).
The proposed merger was announced on March 30 and is expected to close later this year pending requisite approvals.