Norwich City terminates BK8 sponsorship deal after three days

Fan backlash sees club take action after Asian sports betting operator used highly sexualised images of young women in social media promotions

Newly promoted Norwich City has terminated its front-of-shirt sponsorship deal with Asian betting operator BK8 after just three days. BK8 replaced Dafabet as the club’s primary shirt sponsor on 7 June and went live in the UK via a white-label agreement with Malta-based solutions provider Progress Play. However, shortly after the commercial agreement was announced…

Advertising Standards Authority | Football | Marketing | Premier League | Shirt sponsorship | Social media