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Norwegian Chess Federation votes to reject £4.6m Kindred sponsorship deal

Five-year deal torpedoed following pressure from Norwegian Gambling Authority

Kindred Group’s proposed five-year sponsorship of the Norwegian Chess Federation (NCF) has been rejected by members of the Norwegian Chess Federation Congress at a meeting on Sunday evening. In total, 132 delegates voted against the five-year NOK10m (£927k) a year deal, while only 44 said yes to the proposed agreement. NCF president Morten L. Madsen…

Kindred Group | Marketing | Norway | Norwegian Chess Federation | Norwegian Gaming Authority | Sponsorship

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