NetEnt to launch big data-driven media buying service

Platform will enable casino operators to reduce marketing spend and develop targeted advertising campaigns

NetEnt has partnered with marketing technology business Ve Global to develop a media buying platform for online casino operators. The technology pairs Ve’s proprietary platform with NetEnt’s statistical insights to build an anonymous understanding of an operator’s audience, to help it produce targeted advertising campaigns. The provider said the service will help reduce player acquisition…

Gaming Innovation Group | Marketing | Marketing | Net Ent | Technology