NetEnt inks Lithuanian live casino deal
Stockholm-listed supplier seals agreement with Betsson Group’s Betsafe brand
NetEnt has secured a live casino supply deal with Betsson Group’s Betsafe brand in Lithuania as it continues to bolster its European footprint.
The supplier will make its debut in the Baltic state via this integration and will afford Betsafe customers full access to NetEnt’s existing live casino portfolio.
The agreement will also see NetEnt become the exclusive live casino provider for Betsafe for eight weeks and NetEnt live games will only be available with Betsafe.
Andres Rengifo, director of NetEnt Live, said: “We have worked tirelessly over the last year to transform the live casino player experience and it is great to see our efforts pay off with new partner launches and market entries such as our integration with Betsafe.
“Betsafe is a major brand in Lithuania and we value our relationship and co-operation with them. We have high expectations for the market and couldn’t find a better operator to enter the market with,” he added.
Kaido Ulejev, Betsafe commercial director, said: “We’re delighted to be the first operator in Lithuania to launch NetEnt Live’s content and expect their games will be a big success with our players.”
Last month, NetEnt recorded a 36% year-on-year rise in Q2 revenue as the Stockholm-listed supplier continues to make strides in the US.