NetEnt enters Colombian market with Rush Street deal
Malta-based supplier expands globally following South American entry
NetEnt has entered the Colombian market for the first time after partnering with Chicago-based gaming Rush Street Interactive (RSI), the online arm of casino operator Rush Street Gaming.
Under the remit of the agreement, a selection of NetEnt’s most popular table games have launched on the RushBet.co platform, making it the first operator to offer NetEnt games in the regulated South American nation.
There are plans to integrate additional slots titles to the RushBet platform throughout the rest of 2020.
The penetration of the Colombian market forms part of NetEnt’s planned expansion into global regulated markets following entry into Switzerland in March.
Brian Kraft, VP commercial NetEnt Americas LLC, said: “We’re excited to enter the Colombian online casino market and Rust Street is a great first partner to begin this journey with.
“The Colombian market is growing at a fast pace and I’m confident that our games will be well received by players,” he added.
RSI, which operates in New Jersey, Pennsylvania and Indiana, leapt three positions to grab third position on this year’s EGR US Power Rankings. RSI was the first US-based operator to launch a legal online sportsbook in Latin America with its RushBet.co offering.