Neds taps into player props trend with Digital Sports Tech deal
Australian sportsbook operator agrees B2B deal with DST to integrate 900 pre-match and 100 in-play player markets
Neds has bolstered its sportsbook offering by signing a deal with Digital Sports Tech (DST) to integrate the supplier’s range of player props betting markets.
The Australian firm will integrate DST’s Props Data Feed, including its props platform and pricing engine, to allow punters to bet on a wider range of player-specific markets.
The data feed will provide Neds with 900 pre-match player markets and 100 in-play player markets across US sports leagues including the NBA, NFL, MLB and NHL.
The deal also stretches to NCAA college sports, Aussie Rules and top-tier European football, so punters will be able to bet on Cristiano Ronaldo to have 4+ shots on target in a match, for example.
Neds CMO James Burnett said: “Digital Sports Tech is renowned as the market leader and preeminent supplier of player prop markets, so partnering with them gives us the perfect platform to expand our offering with exciting new markets for our customers.
“The vast volume and variety of markets available through Digital Sports Tech is impressive, and our strong performance to date for these markets is a testament to the high quality of its offering.”
Neds was acquired by London-listed operator GVC for £52m in November 2018. DST already supplies its props engine to other GVC brands including Ladbrokes and Coral.