
Neatplay appoints former Betsson MD as CEO
Carla Maree Vella joins the Malta-based firm and will be in charge of operations and financial performance, as well as driving the overall growth strategy


Neatplay has appointed Carla Maree Vella as its new CEO.
In her new role, Vella will be responsible for the operational and financial performance of the firm, as well as driving the overall strategy for the business.
Vella joins the supplier following after five years as CEO and CMO at ConsultXD, a consultancy firm specialising in blockchain, igaming, esports and fintech.
During her time at ConsultXD Vella also served as CMO consultant at BetPawa and as an affiliate marketing advisor for Yggdrasil Gaming.
Vella also spent two years as the CEO of Optimizer Invest and had a three year spell at Betsson, culminating in her position as managing director.
Touching on her new role, Vella said: “I’m delighted and honoured to be appointed as CEO for Neatplay at such an exciting time. The opportunities for innovation are limitless and, with the right partners, our reach is borderless.
“I look forward to introducing and nurturing new partners and working alongside highly talented colleagues to innovate even further on Neatplay’s existing impressive technology stack.”