Neatplay appoints former Betsson Group head as CCO
Malta-based firm hires industry veteran Sarah Stellini in CEO’s Carla Maree Vella’s first C-suite addition
Neatplay has appointed former Hero Gaming CEO Sarah Stellini as its chief commercial officer (CCO).
Stellini’s arrival marks CEO’s Carla Maree Vella’s first C-suite addition since joining Neatplay in February.
Stellini arrives from Hero Gaming, where she most recently served as CEO since November 2022. She originally joined the operator as commercial director in March 2022.
Previously, she spent six years over two stints with Betsson Group.
Initially arriving in August 2014 as e-commerce manager for NordicBet, Stellini left in July 2018 to join Catena Media as its commercial product officer.
After just under two years with the firm, she returned to Betsson Group in March 2020 where she was head of marketing for a year and then head of new business for a further 13 months – leaving in April 2022.
On bringing Stellini to the company, Vella spoke about her “strong industry experience” and what it will bring to the Malta-based firm.
Vella said: “With the addition of Sarah, Neatplay kicks off its journey of strengthening its core leadership team.
“Sarah’s dedication, energy and passion make her an organic fit to the highly entrepreneurial culture that Neatplay fosters.
“Sarah’s strong industry experience coupled with her deep-seated multi-market knowledge makes her the perfect fit for ensuring that Neatplay’s ambitious plans are anchored in robust commercial targets.
“Knowing her data-driven mindset and her ability to very strategically position brands I can’t wait to work together to achieve the next milestones for Neatplay,” Vella added.
Stellini said the chance to work alongside Vella was too good an opportunity to pass up.
Stellini said: “I am incredibly enthusiastic about this new chapter with Neatplay, where the vision is broad, truly international and innovative.
“There are already exciting markets being lined up, with the opportunity for even more through the new partnerships we are building.
“What also excites me is not just the company’s roadmap, and the clear path for personal growth, but also the opportunity to work alongside a fellow Maltese female leader like Carla,” she concluded.
Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.