Mybet to relaunch German sportsbook with Kambi

German betting brand mybet has signed a new sportsbook deal with Kambi and is preparing to relaunch in the country under new ownership.

The mybet brand has a strong heritage in Germany but was forced to withdraw from the market in 2018 due to the insolvency of its previous owner, MyBet Holding SE.

The operator has since been acquired by Rhinoceros Operations Ltd and a platform agreement with Kambi will see the brand, which was previously active for more than 15 years, return to business.

Under the terms of mybet’s multi-year agreement with Kambi, the Swedish sportsbook supplier will provide Rhinoceros Operations with its complete sportsbook and full range of managed services, enabling the company to relaunch the brand into the German online market.

The relaunch is scheduled to take place during H1 2019, while the contract also provides a provision for Rhinoceros Operations to launch a Kambi Sportsbook with other brands under its ownership.

Kambi CEO Kristian Nylén said: “The story of mybet illustrates why operators cannot afford to rely purely on the strength of their brand and history in a market.

“Online sports bettors are increasingly promiscuous so operators must ensure they have sufficient scale in their product investments to provide exciting sports betting experiences at all times to remain competitive.

“Partnering with a high-quality supplier such as Kambi solves that challenge and we are excited by the potential of mybet.

“The brand remains strong and, with the quality the Kambi Sportsbook offers, we believe mybet can once again become a leading player in the German market and elsewhere,” he added.

According to research firm Eilers & Krejcik Gaming, the German online market was worth approximately €1.5bn last year.