MrQ rebrand puts player safety “front and centre”
Online bingo and casino operator creating new narrative around the company through its “transformational” rebrand
MrQ has kicked off 2022 with a full rebranding of both its identity and content, while keeping responsible gambling front of mind.
The “transformational” rebranding went live on its website and social media channels on Wednesday, 12 January, and aims to not only build on an award-winning 2021 but also support future expansion plans.
Speaking to EGR in December, Savvas Fellas, CEO of the Hertfordshire-based operator, said the rebrand would “light the strategic path for us as a brand and as a business”.
Responsible gaming is at the heart of the rebrand, with the firm explaining that it will “take an iterative approach towards what we classify as product 2.0. That will come with a lot of enhancements such as putting our withdrawal button front and centre.”
Fellas added: “Our brand should say something about us, our values, our beliefs, our mission. Now we’ve defined them, we can own them in everything we do. We started the exercise unsure where it would go and we finished it feeling it was an absolute necessity that came at the right time.”
EGR Power 50 2021 Ones to Watch company MrQ was launched in 2018 and was also named EGR’s slot operator of the year for 2021 in November.
The casino and bingo operator launched its first television advert in 2021 featuring the voice of comedian Joe Wilkinson. The ad is scheduled for a big reboot in April 2022 as part of the rebranding exercise.