Mr Green signs NetEnt media buying platform deal

Operator is looking to improve player acquisition via NetEnt and Ve Global marketing partnership

Mr Green has signed a deal with NetEnt and Ve Global to integrate the firms’ combined media buying data platform. In a statement the firms said the partnership forges NetEnt’s global data and Ve’s platform to improve online player acquisition and retention through greater personalisation and targeting. NetEnt CPO Henrik Fagerlund said Mr Green would…

Marketing | Mr Green | NetEnt