Mr Green sets annual 20% growth plan

Mr Green has announced plans to grow revenues and EBITDA by 20% each year as the operator prepares for its switch to Nasdaq Stockholm’s main list.

The firm today filed its prospectus ahead of tomorrow’s move off the AktieTorget exchange and detailed its target of achieving the annual growth rates within the next two to three years.

In the longer term, Mr Green said it would aim to grow revenues above that of the online gaming industry and achieve at least 15% EBITDA margin, assuming 100% locally regulated markets with betting duties.

The firm, which last night scooped two prizes at the EGR Operator Awards,  also said it would pay a dividend and/or repurchase shares in an amount up to 50% of consolidated free cash flow, unless required for investment in strategy or other individual payments.

The financial targets were set in line with its new business strategy, Mr Green 2.0, which consists of five key themes; brand, user experience, product offering, geographic expansion and responsible gaming – which it calls Green Gaming.

“We have already started to implement and deliver on our new business strategy and there is no doubt that our customers like the new Mr Green,” Per Norman, CEO of Mr Green & Co AB, said.

”We achieved our target of becoming a Nasdaq Stockholm listed company before year-end. I am happy and proud of that our organization had achieved in such a short pace of time and look forward to our journey of change towards continued growth,” he added.