Mr Green loses Swedish appeal over potential penalty reduction

William Hill-owned brand considers escalating appeal after Swedish Patents and Markets court upholds original ruling

Mr Green has lost its appeal to have a potential SEK2m (£164,000) financial penalty reduced in Sweden. The penalty was originally issued against the William Hill-owned casino brand by the Swedish Consumer Ombudsman (KO) in 2019. A KO investigation found the firm had marketed to Swedish players who had previously self-excluded. The KO discovered Mr…

Mr Green | Regulation | Self-exclusion | Spelpaus | Sweden | Swedish consumer agency | William Hill