Mr Gamble seals US entry with New Jersey licence
Online casino affiliate targets additional market launches after Garden State debut
Casino affiliate portal Mr Gamble has made its US market debut after securing an affiliate licence from the New Jersey Division of Gaming Enforcement (NJDGE).
The brand is owned and operated by CashMagnet and entered the UK market in 2020 after launching for the first time in Finland back in 2019.
The management team has now set its sights on the high-growth US igaming market, where it plans to enter additional states in the coming months.
Players in New Jersey can now use the domain to browse and compare online casinos approved to accept players from the Garden State, including the best bonus offers.
The site also hosts how-to guides and offers responsible gambling information.
Tero Päivärinta, head of accounts at CashMagnet, said: “We are honoured to have been awarded an affiliate licence by the New Jersey Division of Gaming Enforcement and to launch Mr Gamble to online casino players in the Garden State for the first time.
“As the market continues to mature and more online casino brands become available to players, sites like Mr Gamble will play a vital role educating players and making them aware of the casinos that deliver the best experience across all key areas.
“Our tools also allow players to filter casinos based on their preferences and find the best casino bonuses available to them in less than a minute.
“We believe Mr Gamble will prove to be popular with New Jersey players as well as with those in the other US states we plan to enter this year,” he added.