More than half of UK customers failing to cross-sell, research shows

A new study by Opinium focused on the UK online gambling market finds 52% of players still only bet on a single vertical

Online gambling operators are failing to cross-sell more than half of UK customers into other gaming verticals, according to a new study by market research firm Opinium. The report found 52% of customers were still betting on a single vertical despite concerted cross-sell efforts by the industry, although 21% played across all three verticals (sports,…

Opinium | Strategy | UK