MoPlay adds Watford to Premier League sponsorship portfolio
Addison Global’s betting brand seals shirt sleeve deal with the Hornets for next season
MoPlay has bolstered its Premier League sponsorship portfolio by becoming the sleeve partner of Watford FC ahead of the 2018/19 season.
The Addison Global brand sealed a betting partnership with Manchester United yesterday and the Watford sleeve sponsorship will ensure more eyeballs reach the newly-launched betting and gaming app.
The new relationship with the Hornets is Watford’s largest sleeve sponsorship to date and will see the MoPlay logo appear on the home shirt with the brand’s app icon displayed on the away kit.
MoPlay CEO, Juergen Reutter, said: “Securing a shirt sleeve presence in the Premier League so soon after our launch is a true statement of intent for the MoPlay brand.
“We’re delighted to be partnering with Watford, a club on the up, and one we feel a genuine synergy with.
“Since our first meeting with Watford’s representatives, we’ve been hugely impressed by the club, its authenticity and its ambition.
“Our objectives are fully aligned in terms of global expansion and offering enhanced experiences for a new generation of fans,” he added.
The brand launched globally this week.