KTO targets South America with official launch and Napoli partnership
KTO announces regional betting partnership with Serie A club Napoli to tap into African and LatAm customers
Newly-launched betting brand KTO is targeting the African and South American markets through its betting partnership with Serie A club Napoli.
To aid the launch of the brand, KTO has agreed a regional partnership with Napoli, with the partnership focusing on customers in the African and LatAm regions where the club enjoys significant popularity.
Italian players will not be able to access the site.
Mobilt CMO Michael Rasmussen
Mobilt CMO Michael Rasmussen told EGR Intel that positive feedback from affiliates and partners in the African and LatAm regions had inspired the partnership with Napoli.
“The Neapolitan following is huge, especially in Latin America where Napoli counts over 10 million avid fans,” said Rasmussen.
“It is therefore no coincidence that in partnering KTO together with Napoli, we have an excellent match.
“To become the regional betting partner of a top European Club with such rich history is a true reflection of what KTO is going to deliver as a brand,” he added.
KTO.com went live in early October and EGR understands that Mobilt is also hoping to launch the brand in UK and Scandinavian markets.