Micro-betting provider Kero Gaming announces $2m seed funding round completion
Sports betting supplier nets funding from 16 investors, including Tim Heath from Yolo Investments
Kero Gaming has announced the closing of an oversubscribed $2m (£1.7m) seed round, which Happyhour.io led.
The firm was started by Tomash Devenishek in 2020, focusing on the growing sports betting industry with new products to engage users through micro-betting.
The product mirrors the mechanics of casino-style games with a TikTok-style betting experience.
Devenishek talked up the firm’s progress in the last two years. He said: “Modern-day consumers don’t want to think too much and endlessly browse odds inside massive spreadsheets.
“They want instant gratification and low friction type experiences. We are building a curated version of the sportsbook product that delivers contextual micro bets every 15 to 45 seconds, allowing users to bet on the most exciting thing that is happening in the game right now.”
There were 16 investors in this round of funding, including Tim Heath, general partner at Yolo Investments. Heath commented: “Finding genuine innovation in the sports betting space is increasingly difficult, and that’s why we’ve been so impressed by Kero Gaming.
“Micro-betting has the potential to drive sportsbook growth over the coming years, and Kero’s algorithmic approach sets them apart from the others.”
Following this round of funding, Kero is focusing on its free-to-play offering for pro sports while prioritising investments to scale and grow its real money product for operators.
Devenishek concluded: “With this injection of capital and industry experience, we intend to continue focusing on our mission and bring about the next generation of sportsbook products even faster to markets like North America, Europe, Latam and Asia.”