Mecca Bingo clinches Loose Women partnership

Mecca Bingo has announced a new contract with ITV to become the official bingo partner of weekday lunchtime chat show Loose Women.

Alongside this agreement, the bingo operator has launched a Loose Women-themed bingo game room on its website, which will see players match Loose Women topics such as lifestyle trends to win cash prizes.

There is also a range of features, including ‘Bingo Bestie’, which will pair players up to enhance their chances of winning, and ‘Everyone Wins’, where the jackpot is split among all the game’s players.

Players also have the opportunity to take a spin on the ‘Loose Women free Winner Spinner’ for the opportunity to win a free bingo or a cash prize.

Karina Adrian, head of strategic marketing at Mecca Bingo, commented: “We all love to keep up with the latest trends and topics, and just like Loose Women, our customers are authentic, open and love having fun, so a partnership with ITV’s longest running panel TV show feels like a natural fit.

“As part of the partnership, we’re delighted to introduce a host of new and exclusive features, and with the ‘Loose Women free Winner Spinner’, everyone’s a guaranteed winner.”

Steve Watling, head of games and gaming at ITV Studios, added: “We are excited to be working with Rank [Group] on bringing the iconic Loose Women brand to Mecca Bingo players. The synergy, relevant lifestyle topics and chat come alive in the new games. We look forward to developing the partnership further with fun new initiatives for Mecca.”